AMERICAN GREETINGS EXPANDS DIGITAL GIFTING OFFERINGS

Partnerships with Virgin Experience Gifts, Songfinch, and Birdie make gift-giving with digital greeting cards convenient and fun all year long

CLEVELAND, Feb. 5, 2025 /PRNewswire/ -- Just in time for Valentine's Day, American Greetings is excited to announce that it has expanded its digital gifting offerings, making it the go-to destination for year-round gift-gifting for birthdays, Valentine's Day, Mother's Day, and more. Through the American Greetings website, senders can now include a variety of gifts when sending digital greeting cards, including retail gift cards, custom songs, travel vouchers, and cash.

"Throughout this past holiday season, we saw more people than ever turn to digital gifting, showing that shoppers are always looking for thoughtful, yet quick and convenient, ways to show their appreciation for their family and friends," said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. "American Greetings is making digital gift-giving more thoughtful and easier than ever as we expand the gift offerings available within our digital greeting cards – perfect for birthdays, anniversaries, holidays, and all occasions."

Through Virgin Experience Gifts, American Greetings now offers the ability to send an e-voucher where shoppers can gift vineyard tours, spa services, helicopter rides or thousands of other adventures and experiences. Users can also attach an e-gift card to digital greeting cards, allowing recipients to treat themselves when they shop at more than 100 top food, fashion, and entertainment retailers – including Target, Starbucks, Nordstrom, Sephora, DoorDash, AMC, Lululemon and Virgin Experience Gifts. E-gift cards are also available through American Greetings and Blue Mountain websites and corresponding ecard apps for iPhone and Android.

For a truly one-of-a kind gift, American Greetings has expanded its partnership with Songfinch, where members are instantly able to purchase studio-quality custom songs within their ecards by entering key details, such as the recipient's name, pronunciation, greeting, and more. Custom songs are now available through select Creatacards™, coming soon to all digital greeting cards.

Further adding to its digital gifting options, American Greetings has unveiled a new partnership with cash-gifting platform, Birdie, which allows members to send monetary gifts within their American Greetings digital greeting cards, replicating the experience of adding cash to a physical card. Users can simply enter an amount of money they'd like to gift up to $2,000 USD and attach it to their American Greetings digital card of choice.  

These new partnerships and features add to the growing portfolio of digital gifting options available through American Greetings, including the ability to send celebrity shoutouts through Cameo and to send a physical gift without an address through Gipht.

To learn more about the latest digital greetings from American Greetings, please visit americangreetings.com and follow @americangreetingsdigital on Facebook and Instagram for updates.

ABOUT AMERICAN GREETINGS:
American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life's special moments, in-person and online, guided by a mission to "make the world a more thoughtful and caring place every single day."  American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company's brands include American Greetings, Papyrus, Carlton Cards, and Recycled Paper Greetings. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Its popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.

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SOURCE American Greetings