AMBASSADOR SIMONE BILES FRONTS THE NEW K18 AIRWASH™ FITNESS CAMPAIGN

FUTURISTIC CLEAN FOR HAIR AND SCALP. NO WATER. NO COMPROMISE.

SAN FRANCISCO, June 17, 2025 /PRNewswire/ -- K18 is pushing the boundaries of performance beauty once again with the launch of AirWash™, a dry shampoo engineered for the future of clean. As part of the brand's ongoing hair care innovation, K18 is proud to launch the AirWash™ Fitness Campaign - a movement that redefines what clean means for athletes, active lifestyles and beyond – with long-time ambassador Simone Biles.

AirWash™ is the first product of its kind to truly meet the needs of active lifestyles, removing sweat, oil and odor while leaving both the hair and scalp feeling deeply clean and remarkably refreshed post-workout. AirWash™ isn't just about stretching time between washes or masking sweat with powder, it's delivering a new standard of clean different from anything on the market that starts at the often-overlooked scalp, where odor, buildup and imbalance actually begin. By targeting the source, AirWash™ not only revives hair but also creates an unmatched feeling of scalp cleanliness - something no dry shampoo has achieved until now.

K18 put AirWash™ to the ultimate test with consumers resulting in 100% of participants agreeing hair and scalp felt fresh* – even after your toughest workout. Consumers also reported their hair** + scalp that looked, smelled, and felt clean for up to 3 days***- allowing them to skip wash days after fitness activities.

Formulated for all hair types and styles, AirWash™ including being ideal for those with extensions, protective styles, or textured hair, where water and powder-based products often create buildup or residue. AirWash™ applies weightlessly, leaving no white cast, no starchy finish and no interference with style - just futuristic, full-spectrum freshness.

Beyond instant results, AirWash™ is formulated with biotech-derived mediterranean microalgae that helps balance scalp and control excess oil production over time. Paired with translucent microbeads that continue working for up to three days, the formula represents a next-gen solution for scalp balance and long-term cleanliness without the need for water, harsh fragrance or traditional shampoo routines.

K18 and Simone Biles share a belief in the power of performance without compromise. The brand is inviting a new generation to refresh their hair without water, reset after movement and reimagine what "clean" can feel like - from the scalp down.

K18's AirWash™ Fitness Campaign featuring Simone Biles launches nationwide this summer.

* Results observed in a consumer test of 30 subjects after 1 use and 72 hours.

**Results observed in a consumer test of 30 subjects after 1 use and 48 hours.

***Results observed in a scientific test of 30 subjects after 1 use of AirWash™ dry shampoo after 48 hours. Measurements were made by a sebumeter and expert odor grader. 

About K18
K18 is the first-ever hair care brand that uses a biology-first approach, powered by biotech. K18's mission is to liberate the freedom of self-expression through healthy hair. Its patented K18PEPTIDE™, is a breakthrough ingredient developed from biotechnology that is revolutionizing the industry. Unlike traditional treatments, the K18PEPTIDE™ works at the molecular level, mimicking the natural structure of human hair to repair broken bonds and reverse damage in just four minutes. This science-backed innovation powers the brand's hero products, the Leave-In Molecular Repair Hair Mask, as well as the K18REPAIR™ Service- a 2-step salon-exclusive damage repair service that protects, strengthens, and preserves hair health through even extreme salon services.

As the leader in synthetic biology for beauty, K18 sets itself apart by addressing hair health from the inside out, rather than relying on surface-level solutions. With over 20 billion TikTok views, 40+ prestigious awards, and availability in 100+ countries, K18 has redefined the future of haircare, blending cutting-edge innovation with sustainability and artistry. Acquired by Unilever in 2024, the brand remains at the forefront of innovation, creating transformative solutions that repair, protect, and elevate hair care to a whole new level.

For more information, visit https://www.k18hair.com or follow @K18Hair on Instagram and TikTok.

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SOURCE K18 Biomimetic Hairscience