ALOHA FRIDAYS NOW OPEN ON MIAMI BEACH

The New Hotel from Blue Suede Hospitality Group Redefines Coastal Getaways with Seamless Check-In

Miami Beach, Fla., Feb. 17, 2025 /PRNewswire/ -- Blue Suede Hospitality Group (BSHG) announces the opening of Aloha Fridays, a boutique hotel located at 944 Collins Avenue in the heart of Miami Beach. Featuring 97 thoughtfully designed rooms and suites, Aloha Fridays offers a reimagined guest experience with a seamless, contactless check-in process that eliminates traditional formalities, allowing guests to start their vacations immediately upon arrival.

Steps from the iconic Ocean Drive and Miami's pristine beaches, Aloha Fridays combines a prime location with modern convenience. Guests can explore Miami's vibrant attractions or unwind in the tropical-inspired setting.

Aloha Fridays revolutionizes the guest experience with a simple, no-contact check-in system. Guests can bypass the front desk entirely, handling reservations, room access, and inquiries via a user-friendly in-browser app.

"The term Aloha Friday began in Hawaii as the original inspiration behind what we now know globally as casual Friday," said Kenny Lipschutz, Founder & CEO of Blue Suede Hospitality Group.  "Our hope is to bring a piece of that laid back, welcoming spirit to Miami Beach, creating a fun and relaxing atmosphere for our guests to celebrate that state of mind, where every day feels like an Aloha Friday."

Featuring various types of rooms for solo travelers, families, and small groups, guests can choose from Queen Rooms to Bungalows, with sizes ranging from 215 to 370 square feet. Each space combines modern elegance with tropical inspiration, reflecting Miami Beach's relaxed sophistication.

Every detail within the rooms has been curated to ensure maximum comfort and convenience. Guests will enjoy island-inspired finishes, bespoke furnishings, smart TVs, high-speed Wi-Fi, and beverage stations stocked with coffee, tea, and water. Additionally, each room is equipped with built-in safes, hairdryers, and custom-designed work desks and chairs, creating a warm, inviting ambiance tailored to today's travelers.

Beyond the rooms, Aloha Fridays offers an elevated experience through its well-appointed amenities and communal spaces. A lobby bar and restaurant concept from Freehold Hospitality will be open daily, providing visitors with classic bites and cocktails, elevated in a relaxed tropical setting. Guests can unwind in the pool area and enjoy drinks, creating a tranquil yet lively atmosphere. The guest lounge features comfortable seating and decor that captures the essence of Miami, providing an additional space for mingling, reading, or savoring the relaxed vibe. Additionally, the fitness center is equipped with state-of-the-art cardio machines, free weights, and yoga mats, ensuring guests can maintain their routines while embracing their vacation.

Whether checking in, requesting assistance, or exploring recommendations for local attractions, the digital guest portal offers 24/7 support, ensuring that every inquiry is addressed with ease and efficiency.

For press inquiries, please contact:

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ABOUT BLUE SUEDE HOSPITALITY GROUP (BSHG)

Blue Suede Hospitality Group (BSHG) is a next-generation hospitality company dedicated to modernizing the boutique hotel experience. By leveraging cutting-edge technology, BSHG delivers exceptional properties in prime, walkable downtown locations. The company's flexible layouts, dynamic pricing, and tech-driven solutions appeal to a wide range of guests while maintaining an industry-leading cost profile. With approximately $200 million in assets under management, BSHG is positioned for significant future growth. The company currently operates or has developments underway in several key cities, including Ann Arbor, MI; Cincinnati, OH; Charlottesville, VA; the Hamptons, NY; Memphis, TN; and Miami, FL. BSHG continues to build a robust pipeline of future projects as it expands its presence in the boutique hospitality market.

For more information visitwww.alohafridaysmiami.com or follow @bluesuedehospitality on Instagram.

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SOURCE Blue Suede Hospitality Group