AI PC's Level the Playing Field for SMBs

ASUS Data Finds SMBs are Using AI-powered PC's to Compete with Larger Enterprises

KEY POINTS

• ASUS Future of SMB Report finds 88% of SMBs say they must think and operate and compete with large enterprises
• SMBs are turning to AI-powered PCs to scale operations, boost productivity, and make strategic decisions
• Designed for growing businesses, the ASUS ExpertBook Ultra enables SMBs to operate with the efficiency and agility of larger organizations

FREMONT, Calif., Feb. 3, 2026 /PRNewswire/ -- Data from ASUS's Future of SMB Report reveals that small and medium-sized businesses (SMBs) are increasingly adopting the mindset, and tools, of large enterprises to stay competitive. According to the report, 88% of SMB owners in the United States believe that "thinking bigger" is essential for future growth. This shift is being driven in part by competitive pressure: among those who strongly agree, 41% say they face the most competition from larger enterprises, not just peers or start-ups.

Rather than relying solely on headcount or traditional infrastructure, SMBs are using AI-powered PCs to boost productivity and streamline decision-making. From intelligent forecasting to content creation and workflow automation, AI is now a key enabler of enterprise-level capability delivered with small business agility.

"What we're seeing today is more than an upgrade in tools, it's a fundamental shift in how small and medium‑sized businesses define competitiveness," says Keith Lowe, ASUS Director of Product Management. "AI‑powered PCs are no longer a luxury reserved for large enterprises; they're becoming the new baseline for digital resilience and long‑term growth. At ASUS, our mission is to ensure every growing business has the technology foundation to compete with confidence."

The report also points to a broader trend: SMBs are reallocating resources to focus on long-term scalability, investing in strategic planning, marketing, and technology. However, to fully capitalize on AI, cloud software alone isn't enough. Devices must be capable of supporting modern workloads securely and efficiently.

To support this transformation, ASUS offers a range of solutions designed for growing teams. The ASUS ExpertBook Ultra delivers AI-ready performance, enterprise-grade reliability, and built-in Windows 11 Pro features that help SMBs stay productive and protected, whether in-office, remote, or on the move. By combining advanced hardware with intuitive AI capabilities, the ASUS ExpertBook Ultra gives growing businesses the stability and headroom they need to evolve without disruption.

As SMBs think bigger, ASUS remains a trusted partner, equipping them with the tools to work smarter, scale faster, and compete with confidence.

AVAILABILITY & PRICING
ASUS ExpertBook Ultra (B9406) is soon to be available worldwide. Please contact your local ASUS representative for further information.

ABOUT ASUS
ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today's technologies. Consistently ranked as one of Fortune's World's Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

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SOURCE ASUS Computer International