AARP and Wish of a Lifetime Join Forces

AARP's Newest Charitable Affiliate Helps Older Adults Achieve Lifelong Dreams

September 3, 2020 8:00 AM EDT

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WASHINGTON, Sept. 3, 2020 /PRNewswire/ -- AARP, the national nonprofit headquartered in Washington, D.C., is joining forces with the Colorado-based charity Wish of a Lifetime to help older adults fulfill their lifelong dreams. Since its founding in 2008, Wish of a Lifetime has made over two thousand wishes come true for older residents of all 50 states and D.C. It has now rebranded as "Wish of a Lifetime from AARP," a change that took effect in August 2020.

"By bringing Wish of a Lifetime into the AARP family, AARP believes that its important work can reach more people – both those who want to give help and wish applicants – and ultimately combat the negative effects of isolation, strengthen social ties and intergenerational connections and help wish recipients achieve a lifelong dream," said AARP Executive Vice President and Chief Operating Officer Scott Frisch. "AARP has long worked to empower people to choose how they live as they age, and by joining forces, we want people to know it's never too late to dream – regardless of their age."

Wish of a Lifetime from AARP continues to accept wish nominations online at During the coronavirus crisis, Wish of a lifetime has modified its wish-granting program to focus on virtual wishes and wishes that can happen safely within recipients' homes and communities.

"This is a critical moment to scale up Wish of a Lifetime's work and impact," said Jeremy Bloom, the two-time Olympian who founded Wish of a Lifetime in tribute to his grandmother.  "My grandparents sparked my love of skiing, a sport that took me around the globe to witness other cultures' respect for older people. I have had the ability and resources to chase my dreams.  And I am proud that, for a dozen years, Wish of a Lifetime has helped older people pursue their dreams – a mission that, with AARP, will now reach even more people."

Recent wish recipients include:

  • Marguerite Miller, 92, of Fort Lauderdale, Fla.: As a 12-year-old, Miller survived the Nazi invasion of France in 1940 and worked alongside her mother to hide Allied pilots downed over her homeland. Her experiences fueled a lifelong aspiration to skydive, which Wish of a Lifetime helped her to fulfill.
  • Bertha Nunn, 87, of Waldorf, Md.: Nunn's family caregiving responsibilities took priority over her childhood dream of being an actress. Through Wish of a Lifetime, Nunn got to appear in a television commercial for Crest toothpaste, which aired last December.  She said of the experience: "When we get up in age, we're just thrown away. But this is something we can do in our 80s."
  • Salvatore Reale, 90, of Seminole, Fla.: The Bronx native and retired firefighter, now living in Florida, has been a Yankees fan since 1936. Wish of a Lifetime helped Reale return to Ladder 136, his old fire station, which honored him for his service. Then, he threw out the first pitch at a Yankees game.

With nearly 38 million members, the nation's most-read magazine and many other communications channels, AARP has already begun to bring a national spotlight to older adults who dream and those who want to help make those dreams come true. In its September 2020 issue, AARP Bulletin, which reaches some 23 million homes featured the stories of Miller, Nunn and Reale.

AARP was founded in 1958 by Dr. Ethel Percy Andrus, a retired high school principal, to champion positive aging, fight age discrimination, develop solutions to the problems and challenges faced by older Americans and upend negative stereotypes.

About AARP

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit or follow @AARP and @AARPadvocates on social media.

About Wish of a Lifetime from AARP

Wish of a Lifetime from AARP grants wishes to people 65 and older in recognition of their special accomplishments, contributions and sacrifices. As one of AARP's charitable affiliates, Wish of a Lifetime helps people achieve long held goals while also combatting the negative effects of isolation and strengthening social ties and intergenerational connections. Connecting wish recipients with the people and passions that are important to them is central to the organization's work. To learn more, visit or follow @wishofalifetime on social media. 


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