5WPR Chosen as Agency of Record for Darco Spirits

NEW YORK, March 12, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., announces it has been selected as the agency of record for Darco Spirits, a leading name in premium American-made spirits.

5WPR will lead comprehensive public relations efforts for Darco Spirits, with a primary focus on increasing brand visibility and positioning American Harvest Organic Vodka as the premier domestic alternative to imported vodkas. Additionally, the agency will drive awareness for Beach Whiskey, the brand's innovative line of flavored premium whiskeys and ready-to-drink canned cocktails. The partnership will leverage media relations, strategic activations, and brand partnerships to expand Darco's market presence in the coming year.

"5WPR knows the spirits industry inside and out, so teaming up with them is a great move for Darco Spirits," said Sarah Leonard, Senior Vice President of Marketing of Darco Spirits. "We've already got some incredible brands in our lineup and we're looking forward to working with 5W to grow our reach and bring even more people into the world of great spirits."

Leigh Ann Ambrosi, 5WPR Managing Partner and EVP, Consumer & Lifestyle, added, "Darco Spirits is an incredible addition to our portfolio, and we are excited to partner with them during this pivotal growth phase. Their commitment to quality and innovation aligns perfectly with our strategic approach to PR, and we look forward to amplifying their unique brand stories, engaging with consumers, and supporting their vision for expansion."

Darco Spirits, founded by David Adelman, stands at the intersection of vision, audacity, and perseverance. Committed to uncompromising quality, Darco crafts premium spirits that redefine American-made excellence. Its portfolio includes American Harvest Vodka, a smooth, organic vodka distilled from local Idaho ingredients, and Beach Whiskey, featuring bold flavors like Island Coconut and Bonfire Cinnamon, along with a line of low-ABV ready-to-drink cocktails. Darco's products are available nationwide through distributor partners and direct-to-consumer online, with selection varying by state.

5WPR will spearhead alcohol marketing and PR media strategies that emphasize American Harvest's "No shortcuts, no compromises" ethos while leveraging experiential activations, sampling events, and influencer partnerships to elevate Beach Whiskey's presence.

About Darco Spirits

Darco Spirits, founded by David Adelman, stands at the intersection of vision, audacity, and perseverance. With a commitment to uncompromising quality, Darco crafts premium spirits that redefine American-made excellence. The portfolio includes American Harvest Vodka, a smooth, organic vodka distilled from local Idaho ingredients, and Beach Whiskey, featuring bold, flavored whiskeys like Island Coconut and Bonfire Cinnamon, as well as a line of low-ABV ready-to-drink canned Beach Whiskey cocktails. Every bottle delivers a premium experience—without any shortcuts or compromise.

Darco Spirits has distributor partners in all 50 states and its products are also available direct to consumer on their website.  Product selection does vary by state but both American Harvest Vodka and Beach Whiskey can generally be found Nationally at wine & spirits retailers and in restaurants and bars across the country. For more, visit Darco Spirits.

About 5WPR

5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers.

Media Contact
Chris Bergin
[email protected]

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SOURCE 5W Public Relations