Auto Dealers Applaud Federal Government's Auto Strategy

Ottawa, Ontario--(Newsfile Corp. - February 5, 2026) - Today, the Canadian Automobile Dealers Association, (CADA) formally applauded the federal government's announced Auto Strategy, including the decision to end the federal electric vehicle mandate. CADA President and CEO Tim Reuss stated, "Today's announcement by Prime Minister Carney, is a strong commitment by the government to the automotive industry and demonstrates their ability and willingness to respond to market realities and consumer demand."

"The expanded and adjusted support measures aimed at maintaining Canada'svital automotive manufacturing sector are essential as we enter the critical phase of theCUSMA renegotiation with the US. Dealers across Canada, particularly applaud thegovernment for ending the EV mandate and choosing a better path forward for EV adoptionthat is more in line with diverse technology, charging infrastructure and overall consumerdemand."

Reuss further noted that the 3,500 dealer members across Canada are in no way turningaway from EV adoption: "Dealers have invested heavily in EV infrastructure to sell andservice EVs in Canada. Consumer choice in terms of vehicle options for low emissionchoices has expanded dramatically in Canada, and now manufacturers have the ability todeliver emissions solutions which are technologically neutral."

CADA also praised the reintroduction of EV purchase incentives. Today's announcementhighlights that consumers still need incentives in order to adopt electric vehicletechnology. The affordability gap for electric vehicles on initial purchase continues to be apinch point, and the government's approach to incentivizing consumers as opposed tolimiting the market is the right step to ensure consumer affordability.

CADA also highlighted the important elements of the automotive strategy that will helpensure a reliable supply chain for automobiles in Canada: "During this trade rupture, it iscritical that we have a strategy that is bold and eliminates policies that were made beforecurrent market and technology realities. CADA continues to work on both sides of theborder to highlight that auto tariffs between Canada and the US are bad for the economiesof both countries, bad for dealers and, most importantly, bad for the millions of consumersthey serve," concluded Reuss.

About CADA:

The Canadian Automobile Dealers Association is a federation of provincial and regional dealer associations, representing 3,400 franchised automobile and truck dealerships that sell new cars and trucks in Canada. These dealers collectively employ over 178,000 people across the country and represent a key sector of Canada's economy.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/282863

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