UPDATE: Roth Capital Starts Celsius Holdings (CELH) at Buy

(updating comment)

Roth Capital analyst David Bain initiates coverage on Celsius Holdings (NASDAQ: CELH) with a Buy rating and a price target of $10.00.

The analyst comments "Shares should benefit from: 1) Continued outsized growth within the already fast-growing functional energy beverage category (now "mainstream"); 2) The NT potential for a new, large distribution partnership driven by recent energy category industry events; 3) Increased in-store velocity and additional SKUs driven by ramping DSD initiatives; 4) Continuation of door wins, particularly in the convenience channel, and; 5) Gross margin augmentation."

For an analyst ratings summary and ratings history on Celsius Holdings click here. For more ratings news on Celsius Holdings click here.

Shares of Celsius Holdings closed at $4.94 yesterday.

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