Needham & Company Starts LifeLock (LOCK) at Buy

October 30, 2012 5:57 PM EDT
Get Alerts LOCK Hot Sheet
Price: $23.99 --0%

Rating Summary:
    1 Buy, 7 Hold, 0 Sell

Rating Trend: = Flat

Today's Overall Ratings:
    Up: 4 | Down: 10 | New: 19
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On Monday, Needham & Company initiated coverage on LifeLock (NYSE: LOCK) with a Buy.

The analyst comments: "LifeLock is a leader in the important growth market for protection against identity theft, which has been one of the most frequently reported crimes in the US for the last 10 years. We believe the market LifeLock competes in is growing 20% annually, as consumers become increasingly worried about identity theft, and we estimate that the market may be over $3B in size. The recent combination of LifeLock and ID Analytics (acquired early 2012) represents a competitive differentiator for LOCK vs. traditional credit monitoring services, in our view, and also adds revenue diversification to LOCK, as ID Analytics is enterprise-focused, while core LifeLock is consumer-driven. We view the competitive advantages of LOCK (brand, breadth of offering, strong customer service, ID Analytics) to be drivers for success as LOCK defines a new market for “proactive identity theft protection."

For an analyst ratings summary and ratings history on LifeLock click here. For more ratings news on LifeLock click here.

Shares of LifeLock closed at $7.00 yesterday.


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