Needham & Company Starts Borderfree, Inc. (BRDR) at Buy

Needham & Company initiates coverage on Borderfree, Inc. (NASDAQ: BRDR) with a Buy rating and a price target of $20.00.

Analyst Kerry Rice comments, "We view Borderfree as a leading ecommerce platform that provides retailers with a low-risk, scalable solution to rapidly extend their products into international markets. We believe the company’s success is primarily due to its comprehensive platform that not only manages all aspects of the international shopping experience, but also preserves the retailers’ brand equity. We believe the company's valuable data provides insights that enable customers to better target, engage, and convert consumers into customers. The demonstrable effectiveness of these insights should drive additional sales through the platform and help sustain its competitive advantages."

For an analyst ratings summary and ratings history on Borderfree, Inc. click here. For more ratings news on Borderfree, Inc. click here.

Shares of Borderfree, Inc. closed at $14.43 yesterday.

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