Cantor Fitzgerald Starts Yelp (YELP) at Hold

September 20, 2012 4:31 PM EDT
Get Alerts YELP Hot Sheet
Price: $23.46 -0.59%

Rating Summary:
    17 Buy, 24 Hold, 5 Sell

Rating Trend: Up Up

Today's Overall Ratings:
    Up: 8 | Down: 5 | New: 26
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Cantor Fitzgerald initiates coverage on Yelp (NYSE: YELP) with a Hold. PT $25.00.

The firm comments, "Yelp's brand, scale and strong network effect make it a clear beneficiary of the secular move of local ad dollars online. We see Yelp as a platform that's ideally positioned to allow businesses to engage with consumers at the critical moment when they are deciding where to spend their money. This model is proving highly disruptive, highly scalable and over time, should prove highly profitable. That said, at current levels, we believe the shares have already priced in much of the short-term upside."

For an analyst ratings summary and ratings history on Yelp click here. For more ratings news on Yelp click here.

Shares of Yelp closed at $25.71 yesterday.


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