LivePerson (LPSN) to Buy Predictive Intelligence Technology from Amadesa
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LivePerson, Inc. (NASDAQ: LPSN) today announced that it has signed a definitive agreement to acquire technology and intellectual property assets of Israel-based start-up, Amadesa, Ltd. in an all cash transaction scheduled to close later in the second quarter.
Amadesa is a provider of website testing and relevance targeting solutions designed to improve online conversions and engagement activity. Amadesa's core capabilities in multivariate testing and predictive targeting technologies will allow LivePerson customers to deploy predictive intelligence capabilities in a more frictionless way across multiple products.
The transaction is subject to customary closing conditions and is expected to close later in the second quarter.
Amadesa is a provider of website testing and relevance targeting solutions designed to improve online conversions and engagement activity. Amadesa's core capabilities in multivariate testing and predictive targeting technologies will allow LivePerson customers to deploy predictive intelligence capabilities in a more frictionless way across multiple products.
The transaction is subject to customary closing conditions and is expected to close later in the second quarter.
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