Charm Communications (CHRM) Acquires 60% Stake in Privately-Held ClickPro
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Charm Communications Inc. (NASDAQ: CHRM) today that it has acquired a 60% stake in privately-held ClickPro through an all-cash transaction expected to close in the third quarter of 2011.
The newly acquired group will strengthen Charm's performance marketing platform by integrating with Charm's existing search and performance marketing business, which operates under Charm's digital marketing agency Charm Interactive, to form Charm's fourth major brand, Charm Click.
The newly acquired group will strengthen Charm's performance marketing platform by integrating with Charm's existing search and performance marketing business, which operates under Charm's digital marketing agency Charm Interactive, to form Charm's fourth major brand, Charm Click.
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