Zeta Global names Leah Pope as CMO, effective August 2026

Zeta Global (NYSE: ZETA) announced that Leah Pope will join the company as Chief Marketing Officer on August 3, 2026. The company also promoted Candace Dean to Chief Communications Officer.

Pope brings more than two decades of experience in enterprise software marketing. She previously served as Chief Marketing Officer at ActionIQ, an enterprise customer data and AI company that was later acquired by Uniphore. Before ActionIQ, she served as Chief Marketing Officer at Datorama, which was acquired by Salesforce, after which she led marketing across Salesforce's marketing product portfolio, including Salesforce Marketing Cloud, Pardot and ExactTarget. She has also held senior marketing roles at Synthesio, IBM and Lombardi Software.

In her new role, Pope will oversee Zeta's global marketing organization, including brand, product marketing, demand generation, customer marketing and events.

Dean joined Zeta in 2024 as Group Vice President and Head of Communications. In her elevated role as Chief Communications Officer, she will continue leading the company's global communications strategy, including public relations, executive communications, internal communications, and financial communications. She previously held senior communications roles at Zoom and Adobe.

"Zeta is entering a new chapter," said David A. Steinberg, Co-Founder, Chairman and CEO of Zeta Global. "Our next evolution is becoming a must-have partner for enterprises looking to turn intelligence into growth."

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