WISeKey names Alexander Hirsch as group chief marketing officer

WISeKey International Holding Ltd. (SIX: WIHN, NASDAQ: WKEY) has appointed Alexander Hirsch as Group Chief Marketing Officer, according to a company statement. In the role, Hirsch will oversee marketing, communications, brand positioning, and go-to-market activities across WISeKey and its subsidiaries, including SEALSQ Corp (NASDAQ: LAES), SEALQUANTUM, WISeSat, and WISeID.

Hirsch brings more than 15 years of marketing experience. He most recently served as Senior Director of EMEA Executive Field Marketing at Salesforce, where he managed executive marketing strategies and brand presence across Europe, including partnership activations at Formula 1 events and the World Economic Forum Annual Meeting in Davos.

Before Salesforce, Hirsch spent five years at the World Economic Forum in Geneva as Head of Marketing Platforms, directing communications for global leadership events including the Annual Meeting and overseeing the TopLink platform.

Hirsch holds an Executive MBA in Global Leadership from the World Economic Forum, an MBA in Marketing, an M.Sc. in Entrepreneurship, and a B.Sc. in Business Information Systems from the University of Liechtenstein. He is also an alumnus of the World Economic Forum Global Leadership Fellows Program.

Carlos Moreira, Founder and CEO of WISeKey, said: "Alexander's combination of technology understanding, international marketing leadership and experience with organizations such as Salesforce and the World Economic Forum makes him particularly well suited for this role."

Hirsch will report directly to Group management and coordinate with leadership teams across WISeKey's subsidiary companies.

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