Upexi (UPXI) appoints Brian Rudick as CSO

Upexi Inc. (NASDAQ: UPXI), a brand owner specializing in the development, manufacturing, and distribution of consumer products with diversification into the cryptocurrency space, has appointed Brian Rudick, CFA as Chief Strategy Officer. In this role, Rudick will oversee the Company's cryptocurrency strategy as well as its go-to-market, marketing, and investor relations functions to enhance the Company's cryptocurrency efforts and maximize visibility for the Company.

Rudick brings deep expertise and connectivity in both traditional finance and crypto alike. Most recently, Rudick served as Head of Research for GSR, the largest digital asset market maker, where he demonstrated thought leadership externally and led internal business initiatives, including GSR's lead investment into Upexi's recent $100 million private placement. Prior to GSR, Rudick spent over a decade on Wall Street, primarily managing a long-short portfolio of bank stocks as a key member of financials-focused teams at Citadel, Balyasny, and Millennium. Rudick started his career at the Federal Reserve, where he conducted research as part of the monetary policy process. He holds a BSc from Duke University, an MBA from The University of Chicago, and is a CFA Charterholder.

Allan Marshall, CEO of Upexi, commented, "Brian brings a wealth of knowledge as well as robust ties to both Wall Street and the cryptocurrency industry that will prove invaluable to our crypto strategy, capital raising efforts, and more. We are excited to have him aboard as he hones our crypto operations and amplifies our visibility amongst investors of all types."

"With a comprehensive understanding of the determinants of value, financial analysis, and competitive strategy, and immense knowledge of both equities and cryptocurrencies, Brian is uniquely suited to propel Upexi to the next level. As the largest shareholder of Upexi and being intimately familiar with the quality and consistency of Brian's work, we couldn't be more happy for Upexi and sure of the immense value Brian will create for shareholders," stated Jakob Palmstierna, President of GSR.

Brian Rudick, newly appointed Chief Strategy Officer, stated, "I am beyond excited to join Upexi as Chief Strategy Officer. With over a decade of experience covering balance sheet-based financial companies, I know firsthand the power of Upexi's treasury strategy. And with a business model underpinned by the leading smart contract blockchain in Solana and a clear and consistent strategy that resonates with both traditional finance and the crypto community, I look forward to joining the leading Solana treasury company and the journey that lies ahead."

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