Reborn Coffee names Thomas Tran as COO and CTO

Reborn Coffee Inc. (NASDAQ: REBN) appointed Thomas Tran as Chief Operating Officer and Chief Technology Officer, the company announced. The appointment aims to support the specialty coffee retailer's operational discipline, technology integration, and global licensing expansion.

Tran brings over 25 years of experience building technology-enabled businesses across the United States and Vietnam. He currently serves as Founder and CEO of ZAP Technologies Inc., an AI-native omni-channel commerce and operations company for merchants. His background includes expertise in omni-channel commerce, merchant operating systems, artificial intelligence workflows, loyalty platforms, payments, and multi-location business infrastructure.

"Reborn is entering an important stage of execution, where operational discipline and technology integration are critical to supporting our next phase of growth," said Jay Kim, Co-Chief Executive Officer of Reborn Coffee. "Thomas brings deep experience in building scalable technology platforms and merchant operating systems and we believe his leadership will help strengthen our internal infrastructure and position Reborn for sustainable long-term growth."

The California-based company operates in the specialty coffee market and pursues growth through company-owned retail operations, licensing initiatives, and international expansion. Tran's experience spans POS systems, kiosks, web and mobile platforms, loyalty programs, payments, AI-assisted workflows, and multi-location merchant operations.

The appointment reflects Reborn's focus on improving operational efficiency and enhancing technology capabilities as it continues its domestic and international market expansion efforts.

You May Also Be Interested In

• Centuri names new CFO and chief legal officer
• PTC wins bid for Sangamo's Fabry disease gene therapy in bankruptcy
• Delek Logistics launches $175M common unit public offering