Maison Solution (MSS) appoints Yaojun Lin as CBDO

Maison Solutions Inc. (NASDAQ: MSS), a U.S.-based specialty grocery retailer offering traditional Asian and international food and merchandise, announced the engagement of Mr. Yaojun Lin as its new Chief Business Development Officer ("CBDO") in a contractor role, a strategic position focused on driving long-term business development and organizational growth.

In this new contractor role, Yaojun will advise the Company on developing and implementing growth strategies, offer insights into emerging market opportunities, and support the pursuit of strategic partnerships and alliances. Yaojun will also assist the Company's management team in setting measurable growth targets that align with the Company's overall objectives and contribute to market research initiatives aimed at identifying industry trends, competitor insights, and evolving customer preferences. These insights will support management in shaping product development, pricing, and positioning strategies. Additionally, Yaojun will offer advisory support in areas such as operations and business development opportunities, including budgeting, forecasting, and performance reporting, to help ensure the Company remains well positioned in the competitive Asian-focused specialty grocery retailer market.

John Xu, Chief Executive Officer of Maison Solutions commented, "Over the past few months, we've made several strategic changes to our management team, beginning with the appointments of a new COO and CSO. Building on that momentum, we're excited to welcome Yaojun as our new Chief Business Development Officer in a contractor role. In Southern California's highly competitive market, staying ahead requires ongoing refinement of our product offerings, pricing strategy, and overall market positioning to ensure our Hong Kong Good Fortune stores distinguish themselves. Bringing on a new Chief Business Development Officer is a key move in advancing this effort. M&A remains central to our expansion plans, and with the ultimate goal of unifying all Maison-owned operating entities under a single organization, Yaojun will play a pivotal role in advising our management team and helping us manifest these initiatives. With a refreshed leadership team in place, we are confident in our trajectory and remain committed to driving long-term value for our shareholders."

Yaojun added: "Over the past year, Maison has made tactical enhancements to its corporate strategy, resulting in promising outcomes and strong growth potential. I look forward to supporting and working closely with the rest of the management team to implement fresh initiatives and proactively pursue new opportunities that will turn these growth prospects into reality."

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