Crocs promotes Rupert Campbell to president of HEYDUDE brand

Crocs Inc. (NASDAQ: CROX) announced the promotion of Rupert Campbell to Executive Vice President and President of the HEYDUDE brand, effective immediately. Campbell will join the executive leadership team and report directly to Chief Executive Officer Andrew Rees.

Campbell joined Crocs in March 2025 as Senior Vice President and Chief Commercial Officer for HEYDUDE, where he oversaw the commercial strategy for the brand globally. In his new role as Brand President, he will lead the brand's product, marketing, and commercial go-to-market strategy.

"Rupert has proven to be an instrumental part of the HEYDUDE Leadership Team, driving global strategy and execution end-to-end across all parts of our HEYDUDE business," Rees said in a statement.

Prior to joining Crocs, Campbell served as President of adidas North America, where he led a market generating more than $6 billion in revenue and managed a team of more than 10,000 people. During his 10-year tenure with adidas, he held various leadership positions across international regions, including Europe and Russia.

Campbell stated he was honored to expand his role within the HEYDUDE brand and looked forward to the next phase of the brand's development.

Crocs Inc., headquartered in Broomfield, Colorado, operates the Crocs and HEYDUDE brands, with products sold in more than 80 countries through wholesale and direct-to-consumer channels.

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