Bragg Gaming hires Luka Pataky as EVP of AI and innovation

Bragg Gaming Group (NASDAQ: BRAG; TSX: BRAG) appointed Luka Pataky as Executive Vice President of AI and Innovation, according to a company statement.

Pataky will develop a comprehensive AI strategy for the iGaming company, focusing on product development, user experience, communications, safer gambling initiatives and internal processes. The role involves working with Bragg's technology teams to integrate artificial intelligence across business operations.

The new executive brings over a decade of experience from Sportradar, where he served as Senior Vice President for Automated Content. In that position, he led development of systems that processed over 300,000 sports events annually with a team of more than 70 people. He also established Sportradar's innovation unit and managed the company's startup program.

Bragg has previously integrated AI technology into its business model through an AI-powered Games Recommendation System within its Fuze marketing toolset. The company also uses AI for responsible gambling initiatives to identify at-risk players.

"Luka Pataky is the ideal hire for Bragg, as we look to supercharge our AI and innovation ambitions," said Matevž Mazij, Chief Executive Officer at Bragg. "His extensive experience of being at the forefront of this gamechanging technology and innovation will help springboard Bragg into the next iteration of our growth."

Pataky stated that Bragg "sits on vast amounts of user data and insight, which we can turn into intelligence that will power next generation player engagement."

The Toronto-based company provides iGaming content and technology solutions to online and land-based gaming operators. Bragg operates in over 30 regulated iCasino markets globally, including the United States, Canada, Latin America and Europe.

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