Why Rolex Stands the Test of Time

The three reasons why Rolex thrives are key to understanding the popularity and status evoked by it's timepieces - the movement, the craftsmanship and the innovation. The Rolex company was originally founded in 1905 by Hans Wilsdorf and Alfred Davis in London under the company name of Wilsdorf and Davis. The now famous Rolex name was registered a trademark in 1908. In over 100 years this company dedicated to masterful timepieces has not only thrived but their watches have become the true symbol for status and wealth throughout the world.

Here are the top 5 best sellers this winter just announced by Melrose Jewlers:

Ranking in order:
1. Men's Stainless Steel Silver String Dial Beadset Bezel Rolex Datejust
2. Men's Two Tone MOP String Dial Beadset Bezel Rolex Datejust
3. Men's Stainless Steel MOP Dial Beadset Bezel Rolex Datejust
4. Ladies Two Tone Blue Dial YG Beadset Bezel Rolex Datejust
5. Ladies Stainless Steel Black MOP Beadset Bezel Rolex Datejust

If you are planning to buy a new Rolex please check the official Rolex website - www.rolex.com. Only an authorized dealer can sell a new Rolex. The website has a list of authorized dealers throughout the U.S. It shouldn't be hard to find one in your area.

A new Rolex can range in price from around $4,500 to well over $50,000. Please do some research before you purchase.

If you are looking to invest in a fantastic heirloom that is world renowned for quality this may be the statement piece for you. Unlike other volatile investments a Rolex will stand the test of time. Because Rolex carefully monitors the supply of their product their watches can be seen as investment that gives a return over a long period of time. A huge bonus in times of inflation. In 1973 the Rolex AirKing (the least expensive watch in the collection) cost $200, it currently sells for over $4000.

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