One Thing CNBC is Hoping For: Market Turmoil
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Price: $23.76 -0.25%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 5.6%
Revenue Growth %: -3.5%
Overall Analyst Rating:
SELL (= Flat)
Dividend Yield: 5.6%
Revenue Growth %: -3.5%
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Gary Kaminsky may have jumped ship at the right time.
According to Nielsen data, ratings for CNBC in the key 24- to 54-yea-old segment fell 3.8 percent last quarter. The move comes as markets have been strong, with the Dow Jones recently reaching all time highs.
In fact, viewership in the key segment has fallen by about one-third since 2008, from 88,000 viewers each day in the core group down to just 52,000 viewers.
One professor from Syracuse Univeristy told the NY Post today that a cable channel can't simply rely on doling out information to improve viewership. Without a market collapse or other catastrophic event going on, investors just become fair-weather fans.
Nielsen also noted that CNBC's core ad audience fell 13 percent from the prior year. Given that CNBC is a "cash cow" for NBCUnivesal -- owned by Comcast (Nasdaq: CMCSA) -- it draws in premium ad dollars as a whole.
Things aren't all bad for the network; data out of SNLKagan has net ad revs down 11.2 percent since 2008, but a 20.3 percent boost in fees from paid-TV advertisers put CNBC with a net increase of 6 percent for the period.
Still, CNBC CEO Mark Hoffman would probably like to see some sort of market slump happen. The cash is still rolling in for CNBC, but the trimmed-down audience is putting a little more pressure on the executive.
According to Nielsen data, ratings for CNBC in the key 24- to 54-yea-old segment fell 3.8 percent last quarter. The move comes as markets have been strong, with the Dow Jones recently reaching all time highs.
In fact, viewership in the key segment has fallen by about one-third since 2008, from 88,000 viewers each day in the core group down to just 52,000 viewers.
One professor from Syracuse Univeristy told the NY Post today that a cable channel can't simply rely on doling out information to improve viewership. Without a market collapse or other catastrophic event going on, investors just become fair-weather fans.
Nielsen also noted that CNBC's core ad audience fell 13 percent from the prior year. Given that CNBC is a "cash cow" for NBCUnivesal -- owned by Comcast (Nasdaq: CMCSA) -- it draws in premium ad dollars as a whole.
Things aren't all bad for the network; data out of SNLKagan has net ad revs down 11.2 percent since 2008, but a 20.3 percent boost in fees from paid-TV advertisers put CNBC with a net increase of 6 percent for the period.
Still, CNBC CEO Mark Hoffman would probably like to see some sort of market slump happen. The cash is still rolling in for CNBC, but the trimmed-down audience is putting a little more pressure on the executive.
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