William Blair sees Meta as a long-term AI leader after Connect 2025

Investing.com -- Meta Platforms’ latest Meta Connect conference reinforced William Blair’s positive stance on the company’s long-term position in artificial intelligence and wearable technology.

William Blair called the September 17–18 event “an evolution on Meta’s wearable AI technology,” pointing to the expansion of the company’s smart glasses product line with four new models, developed with Oakley and Ray-Ban.

The firm said these innovations extend Meta’s progress in AI-driven wearables, with growing use-cases ranging from simple tasks like reading texts or playing music to more advanced features enabled by improved video quality and battery performance.

The brokerage emphasised that while the potential applications are broad, mass-market adoption depends on affordability.

“For this technology to hit the mass market, the price point likely needs to decrease to around $200,” William Blair wrote, adding that penetration could reach about 30% at that level.

Beyond glasses, William Blair said it remains constructive on Meta’s broader AI strategy.

“We continue to be positive on Meta’s AI adoption and the benefits to both consumers and advertisers, and believe the company will be a long-term AI leader,” the firm stated.

Using its discounted cash flow framework, William Blair projected roughly 25% upside for Meta shares over the next 12 months, based on a 10% discount rate and an 18-times EBITDA multiple.

The firm maintained its Outperform rating, while flagging risks including privacy concerns, regulatory scrutiny, slower user growth, advertising pullbacks, and engagement trends.

You May Also Be Interested In

• Meta unveils Muse Spark 1.3 with coding improvements
• Copper Lake Announces Adoption of Semi-Annual Reporting
• Prologis (PLD) Declares $1.07 Quarterly Dividend; 3.1% Yield