Warner Bros. Discovery builds AI ad tech with AWS

Investing.com - Warner Bros. Discovery (NASDAQ: WBD) and Amazon Web Services announced the development of advertising technology built with AWS agentic AI. WBD is expanding its advertising technology stack on AWS and deploying an agentic AI-driven approach to how premium inventory across its U.S. linear and digital channels is planned, activated, optimized, and monetized.

The company is rebuilding its traditional internal workflows with automated, data-driven processes on a single platform. The new infrastructure unifies the buying experience across previously siloed business units and enables ongoing automated campaign optimization.

In 2026, WBD began rolling out capabilities including agentic automation for direct response and commercial workflows, advanced audience forecasting, and enhanced measurement and attribution. The company will introduce unified media planning in Q3, followed by a phased rollout of composable order management, pricing, and stewardship in Q4.

The platform features autonomous AI agents for intelligent planning, dynamic forecasting, real-time optimization, and closed-loop measurement. The system enables flexible targeting approaches, allowing buyers to focus on specific brands or audience segments across linear and digital, with WBD providing optimal inventory allocation recommendations.

Key AWS services powering the platform include Amazon Bedrock AgentCore, Amazon Bedrock, Amazon SageMaker, Amazon Simple Storage Service, Amazon Elastic Container Service, and Amazon Quick. The platform streamlines the ad buying process for WBD inventory so that advertisers can allocate budgets across multiple platforms and brands.

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