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Roth launches Buda Juice coverage with $12 target on retail expansion potential

September 28, 2026 2:01 PM EDT

Investing.com -- Buda Juice Inc (NYSE: BUDA) shares advanced nearly 5% in Monday trading after Roth/MKM initiated coverage on the cold-pressed beverage producer with an optimistic outlook.

The firm assigned a Buy rating and a $12.00 price target to the NYSE-listed company, signaling confidence in its retail expansion model following its recent initial public offering.

Analyst George Kelly highlighted Buda Juice’s proprietary cold-supply chain and strong product velocities in Texas, noting that fresh, unpasteurized offerings at competitive prices position the brand well within grocery produce sections. Armed with new growth capital, the company is actively expanding its footprint into additional regional markets.

Against that backdrop, Wall Street is watching whether Buda Juice can successfully replicate its Texas playbook across broader retail networks. Investors will be monitoring upcoming store rollouts and distribution metrics to gauge execution as the company scales operations beyond its home state.

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