OpenAI eyes 2027 hardware entry with high-end smart speaker, Bloomberg reports

August 6, 2026 5:02 PM EDT

Investing.com -- OpenAI is preparing a bold push into consumer hardware with a premium, display-free smart speaker expected to launch in 2027 priced above $300, according to a report from Bloomberg News, citing people familiar with the matter.


The battery-powered, hockey-puck-sized device features a unique doughnut-shaped design built for ultimate portability. Designed to be carried effortlessly around the home with one hand, it functions seamlessly whether resting on a nightstand, sitting on a kitchen counter, or held mid-conversation. To make interactions feel more intuitive, the hardware integrates kinetic moving parts that visually indicate when the AI is active and responding.


Rather than offering a simple voice assistant, OpenAI is positioning the device as an "AI-first computer" engineered to execute complex tasks. While built on the foundation of ChatGPT’s existing voice capabilities, the hardware will run on next-generation models to deliver remarkably humanlike dialogue while continuously adapting to user preferences over time. Equipped with dynamic speaker grilles and sensitive microphone arrays, the device is crafted to serve as an all-day digital companion.


The launch marks OpenAI’s first direct challenge to hardware incumbents Amazon.com Inc. and Alphabet Inc.’s Google, serving as a springboard for a broader device portfolio.


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