Meta reportedly unlikely to change pay-or-consent model, faces EU fines

Investing.com -- Meta Platforms (NASDAQ: META) is very unlikely to offer more changes to its pay-or-consent model, setting the stage for fresh EU antitrust charges and hefty daily fines, according to a Reuters report on Friday.

The European Commission warned Meta last month about possible daily fines after the company indicated it would only make limited changes to comply with the European Union’s Digital Markets Act (DMA).

Meta had adjusted the model in November 2024 to use less personal data for targeted advertising, which prompted additional EU scrutiny and the Commission’s comments in June.

The report states that Meta will not propose additional changes unless circumstances change. This stance will likely result in new EU antitrust charges in the coming weeks, followed by daily fines that could reach up to 5% of Meta’s average daily worldwide turnover starting from June 27, although a final decision has not yet been made.

The Facebook owner was already fined €200 million ($234 million) in April when EU antitrust enforcers ruled that its pay-or-consent model violated the DMA from November 2023 to November 2024.

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