Exclusive: WYDE to launch $EAT debit card for businesses with Crowded

Investing.com -- Nonprofit organization WYDE will launch an $EAT Debit Card for businesses, a Visa-powered card that automatically directs a portion of every transaction toward hunger-relief charities, Investing.com has learned.

The firm, which operates what it calls the first Impact Exchange, has developed the card in partnership with Crowded, a financial technology platform serving nonprofit organizations.

The launch is expected to extend WYDE's existing model of contributory consumption, in which financial activity generates charitable grants, from cryptocurrency trading into routine business spending.

Information seen by Investing.com indicates that under the card's structure, a small share of each purchase made by merchants is automatically allocated to hunger-relief organizations, requiring no separate donation or additional action from the cardholder.

Crowded will provide the underlying financial infrastructure, including payment processing, fraud protection and integrated card management.

The launch follows several milestones for WYDE, including surpassing 43,000 meals funded through its Impact Exchange model and establishing an exclusive national hunger-relief partnership with Feed the Children.

The WYDE debit card is designed to create a continuous funding mechanism driven by routine commercial activity rather than periodic donation campaigns.

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