priceline.com (PCLN) Could Fall 20% - Barron's

April 15, 2013 9:34 AM EDT
priceline.com, Inc. (NASDAQ: PCLN) is mildly lower early Monday after Barron's attempts to take the wind out of the company's sails.

In a weekend cover story article, Barron's said competition from Expedia (NASDAQ: EXPE), Orbitz (NYSE: OWW) and Travelocity could pressure margins. Barron's also said priceline's expansion into Asia and Latin America is riskier and less profitable than the U.S. and Europe.

Barron's notes priceline.com is the best-performing stock in the Standard & Poor's 500 over the past five years, rising 519 percent.

priceline's annual profit growth could fall from 20-plus percent now, to the mid-teens, Barron's said. If profit growth slows, shares could fall 20 percent or more, the article said.

Shares of priceline last traded at $731.88, down 1.5 percent.


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