Zynga Continues Hit Streak with "Empires & Allies" - IHS
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Zynga, the social gaming firm that recently filed to go public, has amassed more than 40 million monthly active users for its latest title "Empires & Allies," IHS reported today.
Empires & Allies is now the second most popular Facebook app, and is outperformed just by Zynga's "CityVille", which has 87 million monthly active users. However, "Empires & Allies" has already passed Zynga's "FarmVille," which has 40 million.
The numbers from "Empires & Allies' are impressive, but not surprising, an IHS analyst said.
"Luring one-third of the player base of 'CityVille' to sample 'Empires & Allies' would be sufficient to provide 30 million monthly active users, Steve Bailey, analyst for games at IHS notes. "In terms of debut-month figures, anything less than approximately 40 million MAUs would be below expectations, given Zynga's capacities for leveraging advertising and cross-Zynga network promotion on Facebook," he continued.
While strong its its own right, Empires & Allies' is not expected to match the success of "CityVille," which peaked at 100 million.
IHS said a slower release schedule and foothold losses for its Top 10 titles in the past quarter has contributed to a 30 million monthly active users shortfall from the 300 million record high level seen at the start of 2011.
Empires & Allies is now the second most popular Facebook app, and is outperformed just by Zynga's "CityVille", which has 87 million monthly active users. However, "Empires & Allies" has already passed Zynga's "FarmVille," which has 40 million.
The numbers from "Empires & Allies' are impressive, but not surprising, an IHS analyst said.
"Luring one-third of the player base of 'CityVille' to sample 'Empires & Allies' would be sufficient to provide 30 million monthly active users, Steve Bailey, analyst for games at IHS notes. "In terms of debut-month figures, anything less than approximately 40 million MAUs would be below expectations, given Zynga's capacities for leveraging advertising and cross-Zynga network promotion on Facebook," he continued.
While strong its its own right, Empires & Allies' is not expected to match the success of "CityVille," which peaked at 100 million.
IHS said a slower release schedule and foothold losses for its Top 10 titles in the past quarter has contributed to a 30 million monthly active users shortfall from the 300 million record high level seen at the start of 2011.
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