Zynga (ZNGA) Should Stick to Its Bread and Butter...
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Although Zynga (Nasdaq: ZNGA) has a substantially large customer base which is only growing by the day, the company may want to rethink any idea of joining the online gaming industry if and when it becomes legal.
Zynga is known for providing hours of family-friendly games on smartphones and Facebook (FB). While the company’s first game was poker -- a game which continues to be successful for Zynga -- turning this platform into a live gambling site may drive conservative parents to shelter their kids from the site and its other games. The addition of online casino-style games could do remarkable things for the company’s earnings, investors and share price, but such a move could also be hell for Zynga PR.
Gambling, whether online or in a casino, is still highly addictive and against many major religions around the world. Recently some states have been using the argument that building a casino would increase state income, add jobs and attract more outsiders to come and visit. While these arguments are pretty strong, they have also been widely fought by groups who have seen family members and friends become highly addicted to gambling in their own town.
Zynga is known for providing hours of family-friendly games on smartphones and Facebook (FB). While the company’s first game was poker -- a game which continues to be successful for Zynga -- turning this platform into a live gambling site may drive conservative parents to shelter their kids from the site and its other games. The addition of online casino-style games could do remarkable things for the company’s earnings, investors and share price, but such a move could also be hell for Zynga PR.
Gambling, whether online or in a casino, is still highly addictive and against many major religions around the world. Recently some states have been using the argument that building a casino would increase state income, add jobs and attract more outsiders to come and visit. While these arguments are pretty strong, they have also been widely fought by groups who have seen family members and friends become highly addicted to gambling in their own town.
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