Zynga (ZNGA) Inherits 'Game-Changing' Technology with NaturalMotion Purchase

Zynga (Nasdaq: ZNGA) is looking pressured in afternoon trading Thursday amid a positive article about the company's future tech prospects.

MIT Technology Review said today that Zynga might actually have game-changing technology in development. The report comes following the announcement earlier this week that Zynga will acquire NaturalMotion for around $527 million.

Author Tom Simonite commented, Zynga will get novel simulation technology that gives characters very natural-looking movements, including the ability to respond to physical events in their virtual world such as being shoved much the way a person would. It’s notable that Apple (Nasdaq: AAPL) chose to demonstrate NaturalMotion’s Clumsy Ninja game as part of the iPhone 5 announcement last year.

While Zynga is trading lower Thursday, shares are still up on the week.

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