Yelp (YELP) Higher on Better iPhone Integration
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Yelp (Nasdaq: YELP) shares are, well yelping Wednesday afternoon after the company announced an updated Yelp integration on Apple's (Nasdaq: AAPL) iPhone with the new iOS 5.1.
According to the company blog:
. Now when searching for a recommendation on local businesses, Siri will return Yelp-reviewed businesses and when you tap the star rating (BOOM!) you are immediately taken to the Yelp business profile page. Oh, the places you’ll go... now that you’ll have faster access to Yelp review highlights, quick tips, hours of operation, address, phone number, photos -- the list goes on.
Shares of Yelp are up 3.7 percent in afternoon action.
According to the company blog:
. Now when searching for a recommendation on local businesses, Siri will return Yelp-reviewed businesses and when you tap the star rating (BOOM!) you are immediately taken to the Yelp business profile page. Oh, the places you’ll go... now that you’ll have faster access to Yelp review highlights, quick tips, hours of operation, address, phone number, photos -- the list goes on.
Shares of Yelp are up 3.7 percent in afternoon action.
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