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Yahoo (YHOO) Scoops Up Image-Recognition Company IQ Engines

August 26, 2013 7:53 AM EDT
Yahoo (Nasdaq: YHOO) made another small purchase recently as it looks to maintain number one spot as the most valuable web property in the U.S.

TechCrunch reported last Friday that Yahoo! recently purchased IQ Engines, an image-recognition upstart which will join Flickr. According to a statement posted on IQ Engines' website:

We are thrilled to announce that IQ Engines is joining the Flickr team at Yahoo!. As longtime Flickr fans and fellow photography enthusiasts, we look forward to working on improving photo organization and search for the community.

At IQ Engines, our dream has been to transform the way people search and browse their photos by helping to process them intelligently. We are excited to take things to a global level with one of the most widely used photo services in the world.

We want to thank you for your support and for all the creative ways you’ve put image recognition to use in your products. As of today we are no longer registering new customers. If you already have an account you may continue to use the API for 30 days.


Notably, IQ Engines could best be known as a peer to Google Goggles; the company has developed two APIs: one for product recognition (good for companies to allow customers more interactivity with items being sold) and the other for facial recognition. TechCrunch thinks the second API is really what Yahoo! is after, reinforced by IQ Engines joining Flickr.

Terms of the deal weren't disclosed.

Shares of Yahoo! are positive early Monday.


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