Yahoo (YHOO) Announces BrightRoll Insights for Advertisers

Yahoo! (Nasdaq: YHOO) VP Global Marketing, BrightRoll, Guy Yalif, posted the following to the company's Tumblr page on Tuesday:

In December BrightRoll joined the Yahoo family, and I’m excited to announce a new product offering for our advertising customers. Today advertisers globally will have access to advanced research and reporting through BrightRoll insights, which shows advertisers the full impact of their video advertising campaigns. Available via our programmatic buying console, BrightRoll insights offers a rich view of campaign results in a fully customizable dashboard that highlights performance, audience composition, brand lift, social lift and custom research, all at no additional cost.

In developing BrightRoll insights, we listened to our advertising customers’ goals and developed a customizable lens on their key results. We want to help advertisers get the most out of their programmatic video advertising campaigns.

Read more about our new offering here.

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