Yahoo! (YHOO) to Launch 'Game-Changing' Publishing App for Android, iOS
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Yahoo! (Nasdaq: YHOO) is aiming to make magazine publishing simpler with the launch of a new, game-changing system.
According to reports Monday, Yahoo! will be launching "Livestand" soon. Livestand is an HTML5-based system which allows magazine publishers to create publications more quickly, and more cost efficiently, when aiming to bring offerings to Google's (Nasdaq: GOOG) Android mobile OS as well as Apple's (Nasdaq: AAPL) iPad, which runs on iOS.
Yahoo! Chief Product Officer, Blake Irving, who has been with the organization for 16 months, said Livestand should be thought of "as a tablet version of Yahoo."
MediaWeek notes Livestand "displays a contents page of top articles that can be easily scrolled through horizontally left or right with a touch...Dynamic in-app ads can be dropped in and around the content with ease and updated or replaced at will."
Irving also said publishers don't want to write to platforms twice -- one for Google and one for Apple -- which is where Livestand comes in.
The system is expected to launch in the U.S. in autumn, according to Irving, with Europe and U.K. following in 2012.
Irving concluded, "We think this is frankly a game-changer for the way you not only consume content on this device [PC], but on these devices [tablets]."
Yahoo! shares are lower Monday morning, down about 0.4 percent.
According to reports Monday, Yahoo! will be launching "Livestand" soon. Livestand is an HTML5-based system which allows magazine publishers to create publications more quickly, and more cost efficiently, when aiming to bring offerings to Google's (Nasdaq: GOOG) Android mobile OS as well as Apple's (Nasdaq: AAPL) iPad, which runs on iOS.
Yahoo! Chief Product Officer, Blake Irving, who has been with the organization for 16 months, said Livestand should be thought of "as a tablet version of Yahoo."
MediaWeek notes Livestand "displays a contents page of top articles that can be easily scrolled through horizontally left or right with a touch...Dynamic in-app ads can be dropped in and around the content with ease and updated or replaced at will."
Irving also said publishers don't want to write to platforms twice -- one for Google and one for Apple -- which is where Livestand comes in.
The system is expected to launch in the U.S. in autumn, according to Irving, with Europe and U.K. following in 2012.
Irving concluded, "We think this is frankly a game-changer for the way you not only consume content on this device [PC], but on these devices [tablets]."
Yahoo! shares are lower Monday morning, down about 0.4 percent.
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