Yahoo! (YHOO) Unveils New Mobile Developer Suite

Yahoo! (Nasdaq: YHOO) posted the following to its Tumblr page on Thursday:

The first ever Yahoo Mobile Developer Conference (YMDC) kicked off in San Francisco this morning with more than a thousand mobile developers in attendance. We are sharing a lot of great content alongside our partners and clients, and our main event is the launch of a new suite of products that makes it easier for mobile developers to analyze, monetize, advertise and enhance their apps. These solutions are the powerful combination of technology and data from Yahoo, Flurry (which joined the Yahoo family in August of 2014) and BrightRoll (which Yahoo acquired in December of 2014).

Flurry has a deep understanding of the mobile developer’s needs and the mobile ecosystem, and Yahoo is a place with an enormous audience across devices and sophisticated technology. Since our investment in Flurry, we have been hard at work integrating the best of both companies, and now BrightRoll, to create comprehensive suite of solutions for developers.

Today it gives me great pride to officially announce the new Yahoo Mobile Developer Suite, built on five products to help developers, measure, advertise, monetize and enhance their apps. Those five products are: Flurry Analytics with Explorer, Flurry Pulse, Yahoo App Publishing, Yahoo Search in Apps, and Yahoo App Marketing. You can get started right now by going to developer.yahoo.com.

Flurry Analytics Explorer - An update on the Flurry Analytics developers have come to know and love, developers can now answer even more complex questions with Explorer, an easy-to-use data exploration interface that returns insights in seconds. No need to write code, build queries, wait for calculations, or implement a new SDK.

Flurry Pulse - Flurry Pulse makes it easy for developers to share app signals with partners using their existing Flurry SDK implementations and the click of a button. Pulse can help limit SDK proliferation and additional engineering work, by pushing signals from your app to your partners of choice.

Yahoo App Publishing - With the same tools that we use to successfully monetize our own apps, developers can now monetize their apps with high-quality native, video and display ads using the combined capabilities of Yahoo Gemini, BrightRoll and Flurry. This combination offers developers the most engaging, seamless, beautiful advertising experience for users and the most effective advertising formats to monetize their apps.

Yahoo Search in Apps - This offering makes it easy for developers to integrate Yahoo Search directly into their apps. This enhances the user experience by allowing users to search the web from within the app, and can create an additional monetization channel for developers.

Yahoo App Marketing - With the power of Yahoo Gemini, one of the fastest growing native and mobile search marketplaces, developers can efficiently acquire new users, grow engagement and track results. Developers can buy targeted native and video advertising across Yahoo’s network of premium content, Tumblr and thousands of mobile apps. Through Yahoo App Marketing, developers can use just one platform to gain exposure to an enormous audience of highly engaged and active users across desktop, mobile and social.

Mobile developers can get started with these new tools that combine the data and technology of Yahoo, Flurry and BrightRoll today by visiting developer.yahoo.com.

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