Looking to bolster its advertising offerings in hopes of drawing fatter paychecks, Yahoo! (Nasdaq: YHOO) was said to make another acqhire recently.

VentureBeat said that Yahoo! purchased Bread, an ad technology service which allowed for the creation of billboard ads and share via a shortened link. The service will be shuttered as of November 11th, with Bread suggesting users find a different URL shortener to use.

In a statement to AFP, Yahoo! said, Through this acquisition, we’re gaining a team of six engineers and product managers who will join our advertising technology organization in Sunnyvale.

Purchase price wasn't speculated, though Bread was said to raise about $3.5 million in venture funding since its 2011 founding.

Shares of Yahoo! are down 0.7 percent.

From the Bread website:

When we launched Bread in 2011, our goal was to help social media influencers and publishers better monetize their online content. We built the first digital platform that delivered beautiful and engaging advertising across social media, desktop, and mobile devices.

In Yahoo, we found a company that shares our vision. We are thrilled to join Yahoo’s advertising team in Sunnyvale where we will be working on developing next-generation solutions for social and mobile publishers and advertisers.
For the next 30 days, until November 11, we will support Bread links that our publishers created in the past. We highly recommend our publishers swap out their Bread links with new links from bit.ly.

Also, as of today, we will be shutting down access to our core products, Bread Social and Bread Oven. We appreciate our partners' understanding as our team makes the exciting transition to Yahoo.

We'd like to extend a special thank you to our investors, our friends, our families, and our partners who supported us unconditionally from the beginning.

Best,
Alan Chan
CEO