Yahoo! (YHOO) Relaunches Lexity as Yahoo Commerce Central

Yahoo! (Nasdaq: YHOO) is up Monday as the company announced the launch if Yahoo Commerce Central (YCC). The move comes two months following the acquisition of Lexity.

Yahoo!'s description of YCC:

Find all of the marketing tools you need to help you increase your sales, efficiency and profitability in our App Gallery. We offer a host of apps to help you list and advertise on leading shopping and search engines, sell your products on Facebook, and much more. For real-time customer engagement and analytics, check out our free app Live Web Insights. With Live Web Insights, you can:

• Know exactly what’s happening on your store in real-time
  
  
• Initiate chats with customers to address questions and close sales
  
  
• Get personalized, data-driven recommendations to help improve traffic and sales
  
  
• Measure your return on investment for Yahoo Commerce Central apps
  
  
• View your store’s historical trends

Shares of Yahoo! are up 1.4 percent.

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