Yahoo! (YHOO) Debuts New 'Yahoo Gemini' Platform

On its official Yahoo! Tumblr page today, Yahoo! (Nasdaq: YHOO) introduced Yahoo Gemini. The company bills the platform as The first unified ad marketplace for mobile search and native advertising.

Below is the company's post on Tumblr, made by Cloud SVP Jay Rossiter and Mobile SVP Adam Cahan:

When advertising appears seamlessly and naturally, it creates a more enjoyable experience for users, increases engagement and improves performance for advertisers. This is why we continue to work hard to roll out new, more innovative native ad formats on Yahoo. Native advertising is the sponsored twin of content — while the ads are clearly marked, they look and act just like the other stories on the page.

Today, we are excited to introduce Yahoo Gemini, the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising. By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.

And to make it even easier for advertisers, Yahoo Gemini is available through our existing self-service buying platform, Yahoo Ad Manager.

Mobile is the fastest-growing market segment, and we have innovated how our users communicate, consume content and search for information across multiple devices. We are equally committed to building products that simplify the buying process and improve the experience for advertisers. Yahoo Gemini is the latest way we are helping advertisers reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.

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