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Will Twitter Eat Facebook's Lunch w/ New Update?

December 8, 2011 3:36 PM EST
It curtains for Facebook. Maybe.

Aiming to be more than just a scattering of thoughts from thousands of sources you follow, Twitter is launching another redesign to its site. The new format is aimed more at organization and personalization.

Twitter is attempting to re-brand it's service as a "home" where users start from and return to. One of the more popular things about Twitter, it's hash tag (#), is being re-branded from a way to "categorize" messages to a "discover" tool.

Twitter also wants more videos and photos to be playable while you Tweet, so the site's attachment feature has been updated.

The site will focus more on Tabs, with "Home" being one, "Connect" (using the ampersand @), and then "#Discover."

For companies or individuals looking to both distinguish themselves and/or run some ads, there will be branding pages as well. First, there will be the ability to insert a logo at the top of the page, as well as keep favored or focused tweets at the top to be more visible for visitors. Second, mentions and replies (distinguished with the '@') will be separated out. This may be important for companies looking to make better customer contact or reply to concerns more quickly.

Of course, with the launch there will be new apps for Apple (Nasdaq: AAPL) iOS- and Google (Nasdaq: GOOG) Android-based devices.

So what does this mean for Facebook? Is it a goner? Should it skip the IPO and just cash in the chips? Not likely. Facebook is still more stable, and many are deeply immersed enough with it that it will still be the go-to for social media needs. Let's not forget additions like Zynga (Nasdaq: ZNGA) and Electronic Arts (Nasdaq: ERTS) (which recently bought PopCap and Playfish), which produce highly-addictive social games.

Maybe Facebook should just try to buy Twitter now, and spare the potential rivalry -- although Groupon (Nasdaq: GRPN) appears to have fared better than the $6 billion offer from Google.

***Unrelated, this is surely the most quotation marks used by this author outside of back-and-forth dialogue from a speech or testimony translation. There's more finger action here than in an old Matt Foley SNL skit. More hand gesturing than a 90s rap video. Two fingers haven't been worked so hard since Nixon and Churchill aimed for better political positioning.


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