Whole Foods (WFM) Will Begin Selling Keurig-Compatible Pods (GMCR)
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(Updated - October 10, 2013 12:24 PM EDT)
Green Mountain Coffee Roasters (Nasdaq: GMCR) on watch as Whole Foods (Nasdaq: WFM) is said to start selling Keurig brewer-compatible coffee pods.
Bloomberg noted that Whole Foods will sell a 12-pack of 365 Everyday Value K-Cups at $8.99 per package at U.S. locations. There will be five varieties of the coffee, according to a Whole Foods spokesperson.
There is no current relationship between the two companies.
Whole Foods' pricing is about in-line with what Green Mountain sells its K-Cup for on retail shelves.
Shares of Green Mountain slid on Wednesday following commentary from SunTrust analyst William Chappell, who said K-Cup sales growth for the company has slid from 13 percent in August to just 5.1 percent last month.
Green Mountain is down 4.3 percent Thursday afternoon.
Green Mountain Coffee Roasters (Nasdaq: GMCR) on watch as Whole Foods (Nasdaq: WFM) is said to start selling Keurig brewer-compatible coffee pods.
Bloomberg noted that Whole Foods will sell a 12-pack of 365 Everyday Value K-Cups at $8.99 per package at U.S. locations. There will be five varieties of the coffee, according to a Whole Foods spokesperson.
There is no current relationship between the two companies.
Whole Foods' pricing is about in-line with what Green Mountain sells its K-Cup for on retail shelves.
Shares of Green Mountain slid on Wednesday following commentary from SunTrust analyst William Chappell, who said K-Cup sales growth for the company has slid from 13 percent in August to just 5.1 percent last month.
Green Mountain is down 4.3 percent Thursday afternoon.
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