Wendy's (WEN) New Logo Evokes Fun, Tradition, and...Innovation?
Tweet
Share
E-mailGet Alerts WEN Hot Sheet
Join SI Premium – FREE
Wendy's (NYSE: WEN) is rolling out a new branding effort, according to a release out this morning. Key points include "image activation" restaurants, new ads, and menu innovations.
For more color, click here.
The best part of Wendy's effort is the new corporate logo, which will debut in March 2013. We've included a transformation of the logo over the years (complete with original Wendy photo), but are floored by how the company is describing the new design:
The evolved design for the logo is contemporary and iconic, as it further emphasizes the Wendy's cameo while retaining the familiar Wendy's "wave" design.
"We want the most prominent symbol of our brand to reflect the transformation that's currently under way," said Craig Bahner, Chief Marketing Officer. "Our refreshed logo signals the innovation and fresh thinking taking place at Wendy's, while reinforcing that we are staying true to our values as a distinct and beloved brand."
Boom. Shares of Wendy are trading in positive territory Thursday.
For more color, click here.
The best part of Wendy's effort is the new corporate logo, which will debut in March 2013. We've included a transformation of the logo over the years (complete with original Wendy photo), but are floored by how the company is describing the new design:
The evolved design for the logo is contemporary and iconic, as it further emphasizes the Wendy's cameo while retaining the familiar Wendy's "wave" design.
"We want the most prominent symbol of our brand to reflect the transformation that's currently under way," said Craig Bahner, Chief Marketing Officer. "Our refreshed logo signals the innovation and fresh thinking taking place at Wendy's, while reinforcing that we are staying true to our values as a distinct and beloved brand."
Boom. Shares of Wendy are trading in positive territory Thursday.
Serious News for Serious Traders! Try StreetInsider.com Premium Free!
You May Also Be Interested In
- Warner Music Group CFO and COO Armin Zerza steps down
- CarMax executive to depart at year-end with consulting deal
- Grid Metals gets TSX Venture approval for cesium project joint venture
Create E-mail Alert Related Categories
Corporate News, Insiders' BlogSign up for StreetInsider Free!
Receive full access to all new and archived articles, unlimited portfolio tracking, e-mail alerts, custom newswires and RSS feeds - and more!
