Weight Watchers (WTW) Inks Jessica Simpson

December 12, 2011 9:47 AM EST
Weight Watchers (NYSE: WTW) has a new celebrity spokesperson.

The now-pregnant Jessica Simpson has signed an estimated $3 million deal with Weight Watchers, the New York Post's Page Six reported.

After having the baby, the blond star will lose here baby weight with the help of Weight Watchers.

Shares of WTW are down fractionally today despite the Simpson news, last trading at $59.76 (-0.43%).


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