Under Armour (UA) Debuts New Fitness Monitoring System (NKE)
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Under Armour (NYSE: UA) is still in negative territory late Tuesday amid debuting what the company hopes will be a strong alternative to the Nike (NYSE: NKE) FuelBand.
The system is called Amour 39. There's a chest strap with a sensor and "bug," which stores data from a workout via Bluetooth. The system will be available on March 20th and retail for $149.99. An optional watch accessory will help you lose even more weight, to the tune of $199.99.
Armour 39 steals its name from 0039, the model number of Under Armour's first white undershirt.
Shares ended the session down about 0.2 percent.
The system is called Amour 39. There's a chest strap with a sensor and "bug," which stores data from a workout via Bluetooth. The system will be available on March 20th and retail for $149.99. An optional watch accessory will help you lose even more weight, to the tune of $199.99.
Armour 39 steals its name from 0039, the model number of Under Armour's first white undershirt.
Shares ended the session down about 0.2 percent.
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