Twitter (TWTR) to Close Out Disappointing 2015 on a High Note

December 31, 2015 3:02 PM EST

Shares of Twitter (NYSE: TWTR) today look nothing like they did for the year - strongly positive.

Shares of the struggling social media company are up 4.3% as traders bet 2016 could be a turnaround year for the company and tax-loss selling subsides. In addition, Google takeover rumors continue to surround the name. Yesterday, Kevin Kelly from Recon Capital predicted Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) will buy Twitter in 2016. Kelly said Alphabet lacks a social media piece and Twitter is flailing with slowing user growth and CEO Jack Dorsey trying to run two companies at once. A deal would be immediately accretive to Google and they can easily afford it, he said.

In 2015, Twitter saw management upheaval with the resignation of Dick Costolo at the helm in June. He was replaced in the fall by co-founder Jack Dorsey but Mr. Dorsey also kept his CEO job at Square (NYSE: SQ).

However, the biggest concern at Twitter in 2015 was slowing MAU growth. U.S. MAUs have been flat at 66MM for two straight quarters, and International MAUs are barely growing.

With shares currently trading at $23.22, that puts the stock down 64% on the year.



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