Twitter (TWTR) Debuts New Emoji Targeting

Twitter (NYSE: TWTR) disclosed the following on Wednesday:

We’re always looking for ways to improve our precise targeting capabilities to help drive deep engagement and better performance for brands. Just in time for World Emoji Day on July 17, we’re excited to announce the availability of emoji keyword targeting for Twitter Ads!

According to the Oxford Dictionary, the 2015 Word of the Year was none other than:

— an emoji. Emojis have become a ubiquitous way for people, publishers, and brands to express their feelings. And over 110 billion emojis have been Tweeted since 2014.

Now, advertisers can target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C. This new feature uses emoji activity as a signal of a person’s mood or mindset — unlocking unique opportunities for marketers. Now, brands can:

• Connect with people based on their expressed sentiment
• Target people who Tweet food emojis
• Reach people based on their passions

Get started
To get your emoji-targeting campaigns started, reach out to one of our Twitter Official Partners today. Additionally, check out 5 tips on how to succeed with emojis on Twitter and #TweetTip: 5 ways to increase your Tweet engagements with emojis.

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