Twinkies to Outlive Hostess-Apocalypse as Assets Hit Auction Block

On Wednesday afternoon, a judge in New York approved Hostess Brand’s plans for bankruptcy. Speaking on CNBC, Hostess CEO Greg Rayburn said he plans to sell the iconic brands, including Twinkies and Ho-Hos, as soon as possible, as the company moves to shutter plants and pare operations.

Rayburn thinks the brands may fetch as much as $1 billion, and considering the level of international interest, the Brands may sell quickly.

Commenting on union conflicts, Rayburn said there is plenty of blame to go around.

The company plans to begin layoffs as early as today, and its payroll may shrink rapidly from 18,500 workers to 3,200.

While no mention was made about potential suitors, some are speculating that Flowers Foods (NYSE: FLO) could seek hostess assets.

Whatever the case, Twinkies are likely to survive the Hostess Brand apocalypse, though their ability to survive a real apocalypse remains the subject of much debate.

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