Tivo (TIVO) To Compete With Nielsen

TiVo Inc. (Nasdaq: TIVO) announced it will launch Stop||Watch Local Markets, a comprehensive research tool that provides anonymous, second-by-second ratings data for programs and commercials airing in local U.S. markets. Stop||Watch(TM) Local Markets will be launched over the course of the summer, prior to the fall season, with the specific markets being prioritized by the first customers of the service.

Tivo will be able to use the TV viewing data it gathers, to compete with Nielsen and sell this valuable data to advertisers.

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