That Amazon (AMZN) Kindle is Going to Cost You, Unless...
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How much is that Kindle going to cost?
Amazon (Nasdaq: AMZN) debuted several models of its new media tablet -- the Kindle -- Wednesday morning, to much fanfare. The belle of the ball, Kindle Fire, is expected to be sold for $199, include WiFi, apps, Internet browsing, and more.
However, Amazon is also introducing lower-priced models in its Kindle. But it might be more expensive than what Amazon is disclosing on the surface. Actually, it is more expensive than what's quoted on the surface.
For example, you can select one of two options when ordering your Kindle. The base Kindle, which sells for $79, includes "special offers & sponsored screensavers," or as the average consumer likes to call them, advertisements.
Without opting for the ads, the Kindle price goes up $30 to $109 for the e-Reader. Overall, that's still a good price for the device, but it isn't what Bezos, et al, were professing while on stage.
Amazon says the ads will be on your screensaver and on the homepage, but won't interrupt reading. The Kindle Touch, with or without keyboard, is priced at $99, or $139 without ads.
But the discount isn't equal across the board. Knowing that those who opt for a more feature-friendly device will probably spend more in the long-run, Amazon's Kindle 3G receives a $40 to $50 haircut when opting for ads, whether you select it with a keyboard or not, meaning the price could either be $139 or $149, or top out at $189 each.
So, if you're okay with ads, you'll get a sweet discount, but if you plan on using your device often and don't want to be pummeled to buy something when you return to the home screen, you may want to opt out.
Notably, the Kindle Fire is a firm $199 with no ads. That might change in the future, though, especially with the holidays approaching.
Amazon shares are 4.8 percent higher Wednesday afternoon.
Amazon (Nasdaq: AMZN) debuted several models of its new media tablet -- the Kindle -- Wednesday morning, to much fanfare. The belle of the ball, Kindle Fire, is expected to be sold for $199, include WiFi, apps, Internet browsing, and more.
However, Amazon is also introducing lower-priced models in its Kindle. But it might be more expensive than what Amazon is disclosing on the surface. Actually, it is more expensive than what's quoted on the surface.
For example, you can select one of two options when ordering your Kindle. The base Kindle, which sells for $79, includes "special offers & sponsored screensavers," or as the average consumer likes to call them, advertisements.
Without opting for the ads, the Kindle price goes up $30 to $109 for the e-Reader. Overall, that's still a good price for the device, but it isn't what Bezos, et al, were professing while on stage.
Amazon says the ads will be on your screensaver and on the homepage, but won't interrupt reading. The Kindle Touch, with or without keyboard, is priced at $99, or $139 without ads.
But the discount isn't equal across the board. Knowing that those who opt for a more feature-friendly device will probably spend more in the long-run, Amazon's Kindle 3G receives a $40 to $50 haircut when opting for ads, whether you select it with a keyboard or not, meaning the price could either be $139 or $149, or top out at $189 each.
So, if you're okay with ads, you'll get a sweet discount, but if you plan on using your device often and don't want to be pummeled to buy something when you return to the home screen, you may want to opt out.
Notably, the Kindle Fire is a firm $199 with no ads. That might change in the future, though, especially with the holidays approaching.
Amazon shares are 4.8 percent higher Wednesday afternoon.
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